Since 1976, Atlantic Lottery has offered regulated and entertaining games of chance. The authority to operate these games comes with our commitment to offer them with integrity and responsibility. No one benefits when players experience problems with their gambling; that’s why everyone has an interest in preventing it.

The following code of conduct represents Atlantic Lottery’s commitment to providing games of chance in a manner that reflects community values. Our focus is on education and awareness with prevention being the ultimate goal. Atlantic Lottery supports harm reduction and treatment in cooperation with those responsible for the delivery of health and addictions services.

Responsible Gambling Code of Conduct

Our Overall Commitment
Atlantic Lottery cares about players and the wider community. We are committed to remaining a world leader in responsible gambling and we will achieve this by continuing to offer players the information they need to make informed choices about their play; through ongoing community partnerships; continuing to integrate responsible gambling into our corporate culture; and continued support for research into, and public awareness of, responsible gambling here in Atlantic Canada.

Our Commitment to our Employees
Atlantic Lottery provides employees with the necessary tools and training to create greater awareness of responsible gambling and how it applies to them. Increased employee knowledge empowers staff to support responsible gambling measures at work and speak comfortably about responsible gambling with family and friends.

Our Commitment to Players
Atlantic Lottery believes an informed player is a responsible player. We promote the responsible use of our products through the display of responsible gambling information and materials and self-assessment tools. We operate a Support Line for callers in crisis and display community resource information and helpline numbers for those who may experience problems with their gambling. We access the latest research and consult with independent experts when developing our approach to educating players and helping them play responsibly. We also research technological solutions and implement them when beneficial.

At the Red Shores, the Responsible Gambling Information Centre (RGIC) is staffed by professionals with a background in addictions and counseling who provide support and information to staff and players. They also act as an advocate for players who choose to participate in the Red Shore’s self-exclusion program – a voluntary program for players who wish to ban themselves for the gaming floor. ATMs are not available on the gaming floor of the RED SHORES and patrons are not permitted to borrow money or receive credit.

Our Commitment to Retailers
Atlantic Lottery provides retailers with the necessary tools and training to better prepare them to recognize the warning signs of problem gambling in their customers and to provide those customers with information on how to access community resources.

Our Commitment to the Community
Atlantic Lottery will engage and support the community in responsible gambling activities. We will meet with, and learn from, a broad cross-section of community groups. Through our Responsible Gambling Community Partnership Program, we will support local initiatives that promote education, awareness, prevention and access to treatment. We will establish and maintain a Responsible Gambling Research Fund to support independent research that contributes to problem gambling awareness, prevention and treatment.

Our Commitment to Prevent Underage Gambling
Gambling prevalence studies from across North America show a connection between gambling activity at a young age and the potential for a gambling problem later in life. Atlantic Lottery will continue to support youth gambling awareness and prevention initiatives in communities across Atlantic Canada and increase our efforts in the area of prevention of underage gambling. We will ensure that those under the age of 19 do not access gaming facilities and that age-restricted areas are clearly indicated. We will continue to work with our retailers to strengthen existing programs to verify the age of our players.

Our Commitment to Advertise Responsibly
Atlantic Lottery has committed to ensuring our advertising reflects the highest of standards and complies with Canada’s Code of Advertising Standards. Advertising must be factual and must not oversell the winning experience, encourage over consumption, or depict gaming as an investment. Advertising must not include messages to, or be placed in media intended for, those under the age of 19.